KFC have a proven and committed relationship to sports sponsorship across various codes throughout Australia.

Red Gorilla has an advanced understanding of the strategic rationale for Brands’ involvement in investment in sport. We make recommendations and offer advice and development opportunities for our clients based on a holistic approach to understanding what Brands’ need and what our partners can deliver.

Too often we have seen client/agency relationships devolve into a situation where the agency retains the knowledge and the client simply gives them permission to make decisions on their behalf.

Our strategic approach is more complex than this and promotes a collaborative approach to strategy development whereby Red Gorilla and the client have a deep understanding of how each media or investment decision balances appropriate commercial outcomes against long term, strategic decision making.

With an unrivalled understanding of the competitive sports sponsorship landscape, our network of media partners and direct connections with major brands across every category, Red Gorilla can unequivocally get the most out of available assets and broad community connections on behalf of major brands and the sports codes or communities they want to engage.

Red Gorilla takes pride in our

• Deep knowledge of sports sponsorships in/out of market across different codes and the roles these sponsorships play with each brand
• Depth of relationships at decision making levels involved in all major Australian sports
• Intimate understanding of media partner capabilities and the role media plays in determining the value of many major sponsorships
• Advanced knowledge of strategic rationale for Brands’ involvement in investment in sport
• A deep understanding of industry trends and insights
• A history of conducting detailed business transactions within sport and media with honest and integrity

How is your media planning and buying complimenting your sports sponsorship strategy and what are you doing to ensure growth and ROI? Red Gorilla has relationships with all of Australia’s leading media companies and an advanced understanding of the role each plays within the world of sports.

Our unique understanding of the complexities of sports sponsorship allow us to identify how media opportunities can drive strong cut through in a busy category and how to turn that into quantifiable benefits to your brand.

• Multi-channel
• Above the line
• Programmatic performance digital
• Search
• Social

We have them all covered!